Tag Archive
Ben & Jerry’s Unsubscribes From Email Campaigns
Hubspot wrote last week that Ben & Jerry’s would be putting the kibosh on their email campaigns in favor of social media efforts. Always a counter-culture brand, they signed off in their final email by inviting their customers to connect with them on Facebook and Twitter. Why will Ben & Jerry’s succeed with this bold plan?
Because their [...]
How Not To Approach Facebook PPC
I feel like this should go without saying, but it doesn’t. Social media isn’t like any other marketing channel you’ve ever worked in. It isn’t like PR; it isn’t like direct mail; it isn’t like email; it isn’t like affiliate networks; it isn’t like comparison shopping engines; and it certainly isn’t like paid search.
So you [...]
Facebook Closing Virtual Doors on Gift Shop
In two weeks, the Facebook Gift Shop will be closing its virtual doors; a move that has some relieved, some surprised, and others excited. Many are relieved that they won’t be pestered with virtual (read: fake) gifts that Facebook suggests users purchase for their friends and which clutter everyone’s profiles. The move is also a [...]
Google “Me” and What It Means Right Now
Ready? Nothing. My Google Reader (I know, “why do you still use a Google Reader??” I like my Reader, chill out) has been inundated with chatter about the new Google social network, “Me,” that is supposed to rival Facebook, and, while it does seem like big news, really is not what I want to be reading about. Why is Google trying to make another foray into the social network biz?
Facebook’s New Location Feature Is Called “Places”…Just Like Google!
About a month ago, Techcrunch announced that Facebook would be rolling out location-based checkin functionality for their mobile app, and that it would most likely be dubbed the “Places” tab. Geo-location is all the rage now, with Foursquare nearing 1 million checkins a day and Gowalla at a quarter million users, and while it’s no [...]
Semantically Challenged: Facebook “Fans” and “Likes”
Initially, all the changes announced at the f8 Conference made me really excited. As the weeks go buy, though, I keep finding little things that irk me. Have we decided whether or not we’re migrating to the “Likes” on Facebook/the entire Internet, or if we’re still using “Fans” occasionally? We know why Facebook went with [...]
Why Facebook’s Open Graph Is An OCD Nightmare
Over the last few weeks, I’ve been playing, as we all have, with the new Facebook social plug-ins across the Web, and I’ve come across a problem. It’s an organizational problem, and as some of you know, I have more than mild obsessive compulsive disorder, so the fact that I haven’t been able to find [...]
Facebook f8 Keynote – What They Didn’t Tell You
So a ton of new stuff on the Facebook front, got that. But what’s on the horizon? We definitely haven’t heard the last about these two topics, but the “no-show” items from the f8 Developers Conference Keynote were:
Facebook Credits
Virtual Credits have been touted as one of the biggest opportunities for Facebook in 2010, and with [...]
Facebook, f8, and the end of the beginning…
Still giddy from some of the announcements from Facebook’s f8 yesterday.
More to come later today and tomorrow while everything sinks in, but definitely check out the replay of the keynote:
http://apps.facebook.com/feightlive/
My favorite user comments during the presentation:
“hey zuck, maybe invest in some Toastmasters for your next keynote!”
It’s true, he was mad awkward. And…
“biggest announcement from facebook [...]
Will Facebook Fans “Like” Wording Change?
The upcoming Facebook change seems like small potatoes – changing the term Facebook “Fan” to the more vague “Like” – but in reality, it’s a negative switch for 400 million Facebook users, and the only one benefiting is Facebook. This announcement comes (yet again) in the wake of a rival’s innovation announcement: Twitter’s @anywhere explained [...]
TrueAction and GSI Commerce
Jed Singer is a Search Engine Optimization Analyst at TrueAction, an interactive marketing agency owned by GSI Commerce, and the opinions expressed in the Socialight Media Blog are in no way a reflection of the views of TrueAction or GSI Commerce.