Social Landscape Review: Q3 2011

This post originally appears on the Dachis Group Collaboratory.

Now that we’ve had some time to absorb the changes in the space during Q3, let’s take a look back at the big announcements, compare the new landscape to the changes from the second quarter, and project what will have the most impact for Q4 of [...]

Social Landscape Review: Q2 2011

This post originally appears on the Dachis Group Collaboratory; check out the Collaboratory for the full Quarterly Review.

While the majority of notable first quarter 2011 changes in the social space originated from Facebook – from the launch of Facebook Deals and Questions to the shift from FBML to iFrame – this past quarter’s shifts were [...]

Snack Brands on Facebook: The Big 20 Pt. 3

This post originally appears on the Stuzo Insights blog.
There are some massive brand presences on Facebook, especially in the CPG snack category. People love connecting with their favorite brands on Facebook, and snack foods can be some of the nearest and dearest to our hearts. Therefore, we need to make sure that our fans love interacting [...]

Snack Brands on Facebook: The Big 20 Pt. 2

This post originally appears on the Stuzo Insights blog.

Yesterday, we took a look at the top five snack brands on Facebook and identified some things that the biggest pages were doing right. This week, let’s look at what the next five brands are doing, and what they might improve on. People love connecting with their favorite [...]

Snack Brands on Facebook: The Big 20 Pt. 1

This post originally appears on the Stuzo Insights blog.
There are some massive brand presences on Facebook, especially in the CPG snack vertical. Let’s take a look at the top 20 of those brands’ pages to see if we can connect the dots to find causes and conditions for their success in the social space. In this [...]

Facebook Customer Service on the Wall

This post originally appears on the Stuzo Insights blog.
We’ve taken a look at how brands are using both Twitter and YouTube for Customer Service, and continuing our Customer Service Month, this week we’ll analyze how the best are helping their consumers on the Facebook Wall. More so than the other social channels, Facebook is most susceptible to [...]

Social Landscape Review: Q1 2011

This post originally appears on the Stuzo Insights Blog
After many shifts in the social landscape during the fourth quarter, Q1 proved active but provided few monumental changes. Let’s take some time to look back at what the last three months have brought to the social media space.
January

Facebook Deals Internationally – On the last day of [...]

Facebook Ads – Best Practices

This post originally appears on the Stuzo Insights Blog
At Stuzo, we build custom large-scale consumer experiences that are designed to engage, drive participation, and really Wow! our clients’ users. And while we offer many services around day-to-day community participation on both the strategic and tactical levels, we don’t get a chance to work closely with our clients’ [...]

Geo-targeting Facebook Posts – Dynamite | Garage

This post originally appears on the Stuzo Insights Blog.
Most top brands operate in many regions and countries, and their users speak many different languages. Often, when this is the case, brands will have different Facebook Pages for different countries or languages; this way, wall posts will be very relevant to the audience. Other brands may elect [...]

Facebook and Changing the World

As we have all heard, read, and experienced by now, the Middle East is in complete turmoil; seemingly more so than in recent memory. I certainly do not follow world news as much as I should, so we’re not going into a diatribe about the past three months of unrest. Instead, I just wanted to [...]