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	<title>SociaLight Media Blog</title>
	<link>http://blog.socialightmedia.com</link>
	<description>Developing Your Web Presence</description>
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		<title>This Holiday Season, Music Industry Should Look to Games</title>
		<description><![CDATA[
It&#8217;s prediction time.
Ever since Napster went mainstream in 1999 (wow, a whole decade ago), the music industry - both artists and record labels - have been unable to escape the vicious tailspin caused by P2P software. Not since the incandescent light bulb left wax makers in the dark has a new technology so swiftly decimated [...]]]></description>
		<link>http://blog.socialightmedia.com/2008/12/01/this-holiday-season-music-industry-should-look-to-games/</link>
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		<title>Twitter Eliminates People Search Function</title>
		<description><![CDATA[
On Friday, the People Search funtion of Twitter was removed, and I can&#8217;t imagine why.  It was one of Twitter&#8217;s core tools, how else are you supposed to find people? Now, the only ways to find new people are to go through everyone who your friends are following or to do a regular search and [...]]]></description>
		<link>http://blog.socialightmedia.com/2008/11/23/twitter-eliminates-people-search-function/</link>
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		<title>Twittering Moms Pull Motrin Ad Campaign</title>
		<description><![CDATA[
And there you have it. Up until now, the most effective use of Twitter for business has been as a customer service quality control (hats tipped to Comcast, Zappos, etc.).  Here is a great example of a (huge) company listening to Twitterers&#8217; tweets - Johnson &#38; Johnson - about a new ad campaign and shutting [...]]]></description>
		<link>http://blog.socialightmedia.com/2008/11/18/twittering-moms-pull-motrin-ad-campaign/</link>
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		<title>Online Marketing: Recession Shouldn&#8217;t Equal Cut-Backs</title>
		<description><![CDATA[
It&#8217;s everywhere - investors, co-workers, family, and friends yelling &#8220;Recession!&#8221; from the rooftops.  Yes, America is in a recession.  By definition a recession is two consecutive quarters of decreasing GDP, and we&#8217;ve had nine of them since World War II (not including the Great Depression).  If we&#8217;re experiencing these troubled times roughly once every six years, shouldn&#8217;t [...]]]></description>
		<link>http://blog.socialightmedia.com/2008/11/11/online-marketing-recession-shouldnt-equal-cut-backs/</link>
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		<title>Tweets Gone Right: Using Twitter for Small Businesses</title>
		<description><![CDATA[




There are virtually no ways to misuse Twitter for personal use. Anyone who doesn’t like how you’re using it can just stop “following” you - so ignore them.  However, there are a whole slew of ways to misuse Twitter for businesses, both small and large.  Setting up a Twitter account for your business and then [...]]]></description>
		<link>http://blog.socialightmedia.com/2008/11/05/tweets-gone-right-using-twitter-for-small-businesses/</link>
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		<title>Should Firms Create Their Own Social Networks?</title>
		<description><![CDATA[A number of times in the past few years, I've been asked the following question in one form or another:

"We want to get involved with the social networking scene [web 2.0] - should we start our own social network revolving around our brand?"

The answer is an invariable and resounding "No." ]]></description>
		<link>http://blog.socialightmedia.com/2008/10/16/should-firms-create-their-own-social-networks/</link>
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		<title>Google Chrome: What Do You Think?</title>
		<description><![CDATA[This week, I wanted to ask a question and open up the SociaLight Media Blog to our hordes of readers. Have you used Google's new Internet browser, Chrome, and what do you think of it? How would you compare it to Internet Explorer 8, Firefox 3, Opera 9.5, and others?]]></description>
		<link>http://blog.socialightmedia.com/2008/09/12/google-chrome-what-do-you-think/</link>
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		<title>In-Store and Online Advertising</title>
		<description><![CDATA[Here&#8217;s an article from last week&#8217;s Wall Street Journal called The Ad Changes With the Shopper In Front of It. Very cool. It&#8217;s about how some companies, including Procter &#38; Gamble and Dunkin&#8217; Donuts are using new technology to increase the effectiveness of their in-store advertising. DD is using digital screen ads that change based [...]]]></description>
		<link>http://blog.socialightmedia.com/2008/08/25/in-store-and-online-advertising/</link>
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		<title>Facebook Insiders Selling Stock</title>
		<description><![CDATA[I have to say, I was a little surprised by this article from BusinessWeek, Has Facebook&#8217;s Value Taken a Hit?
It talks about how &#8220;dozens&#8221; (according to this guy) of Facebook employees, including Zuckerberg himself and departing vice-president Matt Cohler, have been selling off some of their common shares - and their prices haven&#8217;t been implying [...]]]></description>
		<link>http://blog.socialightmedia.com/2008/08/14/facebook-insiders-selling-stock/</link>
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		<title>Gas Prices and Online Shopping</title>
		<description><![CDATA[Here&#8217;s an article for the business owner. A couple weeks ago, The New York Times posted this article, To Save Gas, Shoppers Stay Home and Click. It features a number of huge companies and has a great chart comparing Gap&#8217;s first quarter sales in stores and online.
A great example of outside influences of consumer behavior [...]]]></description>
		<link>http://blog.socialightmedia.com/2008/08/04/gas-prices-and-online-shopping/</link>
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