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	<title>Socialight Media</title>
	<link>http://socialightmedia.com</link>
	<description>At the Intersection of Search Optimization and Social Media</description>
	<lastBuildDate>Sun, 25 Jul 2010 15:04:43 +0000</lastBuildDate>
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	<item>
		<title>Ben &amp; Jerry&#8217;s Unsubscribes From Email Campaigns</title>
		<description><![CDATA[
			
				
			
		
Hubspot wrote last week that Ben &#38; Jerry&#8217;s would be putting the kibosh on their email campaigns in favor of social media efforts. Always a counter-culture brand, they signed off in their final email by inviting their customers to connect with them on Facebook and Twitter. Why will Ben &#38; Jerry&#8217;s succeed with this bold plan?
Because their [...]]]></description>
		<link>http://socialightmedia.com/2010/07/22/ben-jerrys-unsubscribes-from-email-campaigns/</link>
			</item>
	<item>
		<title>How Not To Approach Facebook PPC</title>
		<description><![CDATA[
			
				
			
		
I feel like this should go without saying, but it doesn&#8217;t. Social media isn&#8217;t like any other marketing channel you&#8217;ve ever worked in. It isn&#8217;t like PR; it isn&#8217;t like direct mail; it isn&#8217;t like email; it isn&#8217;t like affiliate networks; it isn&#8217;t like comparison shopping engines; and it certainly isn&#8217;t like paid search.
So you [...]]]></description>
		<link>http://socialightmedia.com/2010/07/16/how-not-to-approach-facebook-ppc/</link>
			</item>
	<item>
		<title>Facebook Closing Virtual Doors on Gift Shop</title>
		<description><![CDATA[
			
				
			
		
In two weeks, the Facebook Gift Shop will be closing its virtual doors; a move that has some relieved, some surprised, and others excited. Many are relieved that they won&#8217;t be pestered with virtual (read: fake) gifts that Facebook suggests users purchase for their friends and which clutter everyone&#8217;s profiles. The move is also a [...]]]></description>
		<link>http://socialightmedia.com/2010/07/14/facebook-closing-virtual-doors-on-gift-shop/</link>
			</item>
	<item>
		<title>Google &#8220;Me&#8221; and What It Means Right Now</title>
		<description><![CDATA[Ready? Nothing. My Google Reader (I know, "why do you still use a Google Reader??" I like my Reader, chill out) has been inundated with chatter about the new Google social network, "Me," that is supposed to rival Facebook, and, while it does seem like big news, really is not what I want to be reading about. Why is Google trying to make another foray into the social network biz?]]></description>
		<link>http://socialightmedia.com/2010/06/29/google-me-and-what-it-means-right-now/</link>
			</item>
	<item>
		<title>Crushin&#8217; It With Gary Vee</title>
		<description><![CDATA[
			
				
			
		
Just recently finished Gary Vaynerchuk&#8217;s Crush It! and feeling motivated. The message isn&#8217;t new: do what you love and you&#8217;ll never work another day in your life. Easier said than done. Gary does a great job of highlighting shifts in technology &#8211; the advent of the Web, instant publishing, and social networking, to name a [...]]]></description>
		<link>http://socialightmedia.com/2010/06/23/crushin-it-with-gary-vee/</link>
			</item>
	<item>
		<title>Social Media Day Philly!</title>
		<description><![CDATA[
			
				
			
		
Hey all you social medialights, guess what next Wednesday is?? Yes, it is the Democratic Republic of the Congo&#8217;s Independence Day (they separated from Belgium in 1960), but more importantly, it&#8217;s Social Media Day in Philadelphia! On June 8th, Mashable announced that the 30th would be forever declared Social Media Day, a holiday celebrating the [...]]]></description>
		<link>http://socialightmedia.com/2010/06/22/social-media-day-philly/</link>
			</item>
	<item>
		<title>World Cup Twitter Tchotchkes</title>
		<description><![CDATA[
			
				
			
		
With the World Cup in full swing, Twitter, being a truly global social network (by now, less than 50% of tweets are in English), has been adding in fun little tchotchkes into the stream including soccer balls when you tag tweets with #worldcup and flags when you use country hashtags. It&#8217;s a great way to [...]]]></description>
		<link>http://socialightmedia.com/2010/06/15/world-cup-twitter-tchotchkes/</link>
			</item>
	<item>
		<title>Facebook&#8217;s New Location Feature Is Called &#8220;Places&#8221;&#8230;Just Like Google!</title>
		<description><![CDATA[
			
				
			
		
About a month ago, Techcrunch announced that Facebook would be rolling out location-based checkin functionality for their mobile app, and that it would most likely be dubbed the &#8220;Places&#8221; tab. Geo-location is all the rage now, with Foursquare nearing 1 million checkins a day and Gowalla at a quarter million users, and while it&#8217;s no [...]]]></description>
		<link>http://socialightmedia.com/2010/06/01/facebooks-new-location-feature-is-called-places-just-like-google/</link>
			</item>
	<item>
		<title>Sun Tzu and the Art of War (and Marketing)</title>
		<description><![CDATA[Sun Tzu For Success is about applying the general's military wisdom to help you accomplish the goals that you've set in life.]]></description>
		<link>http://socialightmedia.com/2010/05/18/sun-tzu-and-the-art-of-war-and-marketing/</link>
			</item>
	<item>
		<title>Semantically Challenged: Facebook &#8220;Fans&#8221; and &#8220;Likes&#8221;</title>
		<description><![CDATA[
			
				
			
		
Initially, all the changes announced at the f8 Conference made me really excited. As the weeks go buy, though, I keep finding little things that irk me. Have we decided whether or not we&#8217;re migrating to the &#8220;Likes&#8221; on Facebook/the entire Internet, or if we&#8217;re still using &#8220;Fans&#8221; occasionally? We know why Facebook went with [...]]]></description>
		<link>http://socialightmedia.com/2010/05/17/facebook-fans-and-likes/</link>
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